The Inaugural Brand Challenge
Featured Brand Partner — Announcing Soon
One brand. One global creative brief. Unlimited possibilities.
Featured Brand Partner — Announcing Soon. One brand. One global creative brief. Unlimited possibilities.
The inaugural Featured Brand Partner and official creative brief will be announced ahead of the Fall 2026 Creator Call.
Until then, prepare for a 30–60 second AI ad / short film judged on idea, craft, brand truth, and impact — not tool spectacle.
Lead with a human idea. Use AI to expand craft, scale, and visual possibility — never as a substitute for judgment.
We are not looking for demos of what a model can generate. We are looking for work you would be proud to put on a brand reel.
Creative territories
Optional starting points — not requirements. Choose one, combine them, or invent your own.
Home, redefined
Where and how people live when work, family, and belonging no longer share one address.
Mobility & distance
How we move — or refuse to — across cities, screens, and class.
Care & ritual
Food, health, rest, and the small ceremonies that still make a life feel human.
Ambition & belonging
What success looks like when belonging and aspiration no longer share a single script.
Deliverables
- Primary film — 30–60 seconds (MP4 / WebM / MOV, max 200MB)
- Poster 3:4 (portrait) and poster 16:9 (landscape)
- Title + short synopsis (what happens, and why it matters)
- Tool disclosure — models, platforms, and key human decisions
- Public social URL(s) on X, Instagram, and/or YouTube with festival hashtags
Rules
- Original idea required — AI is the medium, not the credit
- No hate speech, defamation, pornography, or unlicensed third-party IP
- Must publish with official hashtags before or at submission
- Entry fee waived for the Fall 2026 inaugural edition
- One primary film per entry; series or cutdowns may be linked in synopsis
- English or bilingual OK; provide English synopsis if the film is not in English
Eligibility
- Open worldwide to individuals and teams (up to 5 credited creators)
- Entrants must be 16+ (or legal age with guardian consent where required)
- Agency, student, freelance, and in-house teams welcome
- You must hold rights to submit and grant AIAF festival exhibition license
Social & discovery
Publish your film publicly. Audience Choice is measured on X, Instagram, and YouTube. Include the hashtags in the post caption.
#AtlantaAIAdFest #AIAF2026 #HumanIdeasAIPossibilities
Entry fee waived for the Fall 2026 inaugural edition. Creator Call opens September 8, 2026 (US Eastern).